This is our favorite part of the process. This is like the birthday of your brand. When we present an identity and brand we usually offer three logos with a variety of styles. Once we narrow it down to one logo, then we focus on the colors that will represent your vision. The end result is something we know you will be very proud of.
The Loft is an upscale nightclub located near Interstate 75, off Fruitville Road in Sarasota. They were looking for warm colors with a simple and clean look. They asked for no icon and the type to "be the logo." We came up with three simple, but effective ideas. It must have been politics ... they went with another company's logo.
