

Ivory is a Miami-style ultra lounge located in Downtown Sarasota. A little know fact: Ivory approached Heisel Design to design a brand for their new Blues and Jazz lounge. Yes, originally Ivory was supposed to be a Blues and Jazz lounge not as most people see it today (see posters and original logo concepts below.) The brand came together when we saw the wall paper that the interior designer was using. It just clicked. This is how we are going to brand this place. I wanted to keep the brand to only black and white, but that soon changed.