

About to wrap-up their first boat in the works, Bates Marine approached Heisel Design in need of a logo to brand their fishing boats. They told us they wanted to stick with red and blue as their colors and wanted to incorporate a fish into the logo. We sat down with them and went through numerous illustrated fish books and one similar to the one show here jumped out at them. they said "That's the one!" After we worked our magic... that was one we were sure not to let get away.